Air jet mid nike zoom

For Jordan's second signature sneaker, designer Bruce Kilgore stepped in—the man behind the classic Air Force 1. This shoe is notable for eschewing the Nike Swoosh in favor of the AIr Jordan "wings" logo on the tongue. It also implemented a lu faux lizard skin detail on the upper, and the shoes were made in Italy, a feat unheard of for sneakers. That made them considerably much more expensive than their predecessor. Technology-wise, the II offered much more than the I. Jordan had broken his foot, so there was a full-length Air unit to provide comfort while the high-top cut and a molded heel counter gave extra ankle support.

With Jordan firmly on Nike's squad, Hatfield designed the IV with function rather than form in mind. As such, many people thought the shoe was ugly when it first came out. Building on the visible Air unit in the heel, this shoe traded the tumbled leather of the III for a smooth nubuck, introducing the lu material into the sneaker world. The contrasting mesh panels provided breathability, and were made using an over-molding process to make them more durable. Nike and Spike Lee's relationship flourished, and in addition to more ads featuring his Mars Blackmon character, the Jordan IV was part of a  memorable scene  in Lee's 1989 film,  Do The Right Thing .

When Jordan secured his first championship ring, this was the shoe that got him there. This go-round, Hatfield added details like two holes in the tongue and a back "spoiler" pull tab—purportedly inspired by Jordan's Porsche—that allowed him to get the shoe on easier. The heel tab was lower too, so that the shoe didn't hit his Achilles tendon. The VIs also had a clean toe box at Jordan's behest, and an inner booty sleeve that would come back in later versions.